"The MTA earns more than $100 million per year from sales of advertising space, mostly through traditional print media, but this traditional advertising has suffered as a result of the recession," said MTA Chairman Jay Walder. "Our uncertain finances mean that we have to think creatively to maximize the value of our physical assets. One way we are doing that is by creating more dynamic advertising opportunities."
Among the MTA's recent or planned initiatives designed to increase ad revenue are station domination campaigns in which advertisers are invited to take over entire subway stations and digital displays on trains, buses and stations. The MTA is also exploring 3D images, and in-tunnel subway advertising. Last week, New York City Transit began its first trial of in-train video advertising displays.
Cick here for full article
No comments:
Post a Comment